Landing page analysis

We recently talked about the importance of page titles and I even gave you some tips on how to create clickable titles. Today we’re going to SEO chat about something just as important as page titles (for you and your visitors) - the landing page.

Every time someone goes online and visits your website, that first page they are directed to is the landing page. If your landing page provides high quality content and it’s offering a solution for your reader’s problem/concern, than it’s very likely that he will continue to stay on your website and explore it.

It now becomes clear that landing pages are responsible for the success or failure of a website, so how are yours? Are they easy to read? Do they load fast enough? Are they providing your readers with the content they need? The key to creating great landing pages is definitely page analysis, and a lot of it.  If you want to understand what your visitors are looking for and if you strive to get drive traffic to your website, than landing page analysis is definitely a must. You may need to make some changes to your page’s layout or to some segments of text, as long as you find the issue and fix it, you’ll soon have great landing pages that really engage your readers. 

Website owners and webmasters are always interested in growing their site’s performance, but we all know that they can’t control landing page content. On the other side, you could consider doing a complete landing page audit. Here’s what you should check:

·         Do you provide contact information? Your contact details or even a contact form should be easy-to-find on every page of your website.

·         Does your website loads fast? Make sure it loads as fast as possible (no more than 3-4 seconds).

·         Is your content optimized for a pleasant online reading experience? We all know that online readers might find it difficult to read every line from along text, so don’t write more than 3-5 paragraphs and also use bullets whenever you can.

·         Did you test it? Testing your pages is always the most effective method. The whole process starts with two pages that are running in the same time, the original one and another one that features a minor amendment. Using a special program, your visitors will be split between those pages and as the time passes by, a specific viewing pattern will be formed. Knowing which page converts better, you will have the best chance of improving your website’s performance.

·        Did you check your statistics? Use the power of statistics to find out things that you’ve never been aware of. Information is power! You might discover the root of your problem and then you’ll be able to fix those elements that are undermining your website. 

Always keep in mind that if you want to convert you traffic, you first need to start with your own landing pages. A landing page is the first part of your website that your visitors will see, so do everything you need to improve your landing pages so that both you and your visitors can enjoy it.